Chronicles of Outdoor Retailer: Day 1

00:54 Steampunk 0 Comments

659 Miles and 11 hours of transit time later, four wheels roll to a halt in Salt Lake City. The Ruffwear van arrives at Outdoor Retailer – all the way from Oregon in one day.

Chronicles of Outdoor Retailer: Day 1
Goodbye Oregon! Hello Utah!

Although the Ruffwear pack has been traveling to the OR show every year since 1994, Patrick, Greg, and Colin decided it was time to once again rely on a more unconventional form of travel – the van. This being the first van-powered journey since 2008, the true form of Ruffwear’s colors were represented along the way.

Ruffwear's original van

Often, the adventure is all about the journey rather than the destination.

Chronicles of Outdoor Retailer: Day 1
Wait...you guys made it in 11 hours AND hit hot springs?!
Chronicles of Outdoor Retailer: Day 1
Wait...What's happening here?

Day One in Salt Lake City was definitely of note as we charge forth with the Outdoor Retailer All Mountain Demo. Here, testing the newest gear  before it hits the market is the norm. Naturally, the Omnijore™ Joring System is front and center.

Chronicles of Outdoor Retailer: Day 1
The calculated chaos of Outdoor Retailer
Chronicles of Outdoor Retailer: Day 1
The Omnijore™ in ACTION!

Stay tuned for more updates as we follow our team on this very special journey.

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