durability: what’s the big deal?
Durable: able to resist wear, decay, etc., well; lasting; enduring; able to exist for a long time without significant deterioration.
Here at Ruff Wear, the staying power of our products is important. Whether it’s a toy, a pack, or a coat, we’d rather your dog enjoyed Ruff Wear gear for many years to come than to see that gear prematurely take up space in a landfill.
So, durability is something we build into all of our products. While some products are more durable than others, all Ruff Wear gear is designed to stand the test of time.
When we redesigned our popular K-9 Overcoat™ for the upcoming Fall/Winter season, we knew that our most rugged dog coat needed to stay super durable. We like to think of our K-9 Overcoat as the “Carhartt” of dog jackets.
More to come in our next blog post about the K-9 Overcoat improvements…stay tuned!
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